Iowa sells beer and wine for soccer video games at Kinnick Stadium
Beer and wine will be sold throughout Kinnick Stadium for soccer games in Iowa starting this fall, the university’s athletics department said Thursday morning.
The pilot program to expand alcohol sales at track and field events in Iowa also includes Carver-Hawkeye Arena (primarily basketball and wrestling), Duane Banks Field (baseball), and Bob Pearl Field (softball) for the 2021-22 school year.
In particular, the sale of alcohol at soccer games in Iowa is a hot topic each year. Iowa Athletics Director Gary Barta has said for years the day would come.
Now it has arrived.
“While there is an opportunity for increased revenue, this decision is based on improving the fan experience and providing additional convenience to our fans,” Barta said in a statement. “At the end of the 2021-22 academic year, we will be working with our campus partners to review this pilot program.”
Iowa also announced that 30% of its net alcohol sales in athletics will go to initiatives supported by the UI’s Alcohol Harm Reduction Committee, which aims to reduce risky alcohol consumption.
More:Leistikow: FAQs following Iowa Athletics’ decision to sell alcohol at Kinnick Stadium, other events
More:Which big ten schools sell alcohol to the general public during soccer games?
While sales points throughout Kinnick Stadium will be increased in time for the opening game against Indiana on September 4th, there will be no alcohol sales in the areas next to the student area of the UI. The other big change: Iowa doesn’t open until six hours before kick-off on match days and at 6 a.m. at the earliest, university-controlled parking lots
“We recognize that the pre-game atmosphere around Kinnick Stadium is an important part of the fan experience,” said John Keller, Iowa interim president of Rauschtrinken.
Iowa is the eighth Big Ten program to sell beer and / or wine in public areas at home soccer games. Iowa has been selling alcohol in premium seating areas since 2006.
Click here to read Chad Leistikow’s FAQs on Selling Beer and Wine at Kinnick (and more) this fall.