Who would be the huge winners within the NIL period of school soccer? My prediction
Instead of the instant twice-a-day cake banquet that some had predicted, the era of name image likeness is more similar to the lager stew.
One spoon might be loaded with delicious ingredients, but the next has something, maybe a turnip or a squirrel shank, that you look at and say, “I’m not sure if this will be delicious or not and I liked it like Grandma hers Served college football. “
That’s especially true because the chef decided to spice up the pot with free transfer rules and then cook it around a 12-team soccer playoff. All of these will affect the way college sports look and be administered 10 years from now in the future.
Here’s a prediction, not too far off: the teams that will succeed in NIL are the ones who understand the key to their worth: exposure. And the way you get known without stretching the season to unmanageable lengths is to play more meaningful games throughout the season. The Southeastern Conference and Atlantic Coast Conference have to be expanded to nine league games, something Alabama coach Nick Saban has been preaching for years. You also need to continue the trend of meaningful league games. Does this affect the bottom line of smaller schools? Yes, welcome to capitalism.
For the most part, we’re not talking about children who would otherwise have chosen Alabama or Ohio State but chose Nebraska to support Walters House of Corn in Kearney. We’re talking about the big, six-figure deals like the one Kayvon Thibodeaux of Oregon signed with Nike. Sure, it doesn’t hurt the Ducks to have a connection with Nike CEO Phil Knight, but Thibodeaux, a former No. 2 recruit to the nation, is banned from being the first round in the 2022 NFL draft. This means that Nike simply has a one-year head start for a business relationship. Shoe companies have been trying to do this with basketball players for 40 years. It’s just that now it’s not breaking the NCAA rules because there aren’t any NCAA rules and it may not be in place for at least a year or two.
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That’s not to say we won’t hear stories about how Bro’s Used Cars bought a prospect under State U this December. But the really big deals, which could go into the high six-digit or multi-digit range, will involve mega-corporations with shareholders that need to be met. That doesn’t mean Phil Knight or Jeff Bezos can’t make deals like this. It means they didn’t become billionaires because they weren’t expecting any return. The immediate return is achieved by playing on TV in the games that get the most attention, and that doesn’t mean whether it’s fair or unfair, Vanderbilt vs Mercer.
Even if their spokesman, a DeVonta Smith or a Montana Fouts, cannot adorn their uniform with logos like a NASCAR driver, they can appear in follow-up advertising. Personally, I think it would be great to see Malachi Moore or Bo Nix with a big Milos Tea logo on their shirt, although most Alabama and Auburn fans wouldn’t. Alabama still controls its uniforms, which are part of the brand. Credit goes to Alabama softball infielder Jenna Johnson, who changes her number to 88 in search of deals related to Dale Earnhardt Jr. Perhaps coveted prospect Arch Manning will hit a big gulp deal and play for the school that has him wearing # 7-11.
However, the key will be advertising, as it always has been. The way to do this is to schedule more big games with less risk (as the CFP expands) that those games will cost your team a playoff spot when you’re at the top level.
Reach out to Cecil Hurt at [email protected] or on Twitter @cecilhurt